Posts Tagged ‘vehicle wraps Atlanta’

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We’re cool parents. Because of a vehicle wrap?

July 6, 2010

When we mentioned that we might be working on a van wrap project for Webkinz, our daughter Amelia (8) lit up the room with her smile. As the vans arrived and we began actually wrapping them…she begged to help (yes, we let her squeegee!). The next day, as we prepared to deliver the first van, she pleaded to go with us, eager to share with the folks at Webkinz that HER pet (the beagle) was on the van. (We think she might have also been expecting an actual Webkinz World to be awaiting her.)

If you have a child between the ages of 5 and 12, you are probably pretty familiar with Webkinz, adorable plush pets that each come with a unique code for online games, pet care, and habitat creation. Our family is no different…in fact, even the grandparents have been known to scam Amelia’s password and play a few games. So, we knew that we might actually be entering the inner circle of cool when we teamed up with this client.

But yesterday, when Amelia was part of a very small group of children invited to the test launch of the Webkinz Road Trip, we arrived. Yep, we’re officially cool parents. And thankfully, Amelia’s young enough that she’ll think we’re cool for a little while (apparently, in about 3 years, not so much).

Here we are, with one of three Webkinz vans we wrapped for Webkinz Road Trip. If you (or your kids!) would like to see what the Road Trip activities will look like, we’ve posted more photos of the Webkinz Road Trip event.

Webkinz van wrap

Every once in a while, we get the opportunity to really share our excitement about our industry with our kids…and it usually comes in the form of COOL clients (and how COOL is it that our van wrap has it’s own cartoon?)!

Are you a family-owned business? Tell us about a client who justified all your late nights and early mornings and made you the cool parents (even if just for a day).

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Something happened.

May 17, 2010

Owning your own business can be terrifying. And being a husband-and-wife company can be even scarier…so much so that sometimes you choose NOT to think about what you would do if “something happened”. As in “what would we do if one of us had an accident?” … “what if one of the kids gets sick?” … “what if we need to care for our parents?” These are serious questions, but honestly, if you let your head go there all the time, you’d pretty much just… well, hide.

Recently, “something happened.” Actually, the day of my last blog post, John was diagnosed with Hodgkins lymphoma…yep, the C word. Cancer. At first, it felt like the world was spinning out of control. Words like “bone marrow biopsy,” “chemotherapy,” and “cancer” circled my head like Pigpen’s dust cloud. What would we do? How would the company work if John was sick? What would our clients think? What about the children?

We decided to tackle this cancer thing just like a fleet decal project…it’s a long-term thing, and it’s hard work, but there’s an end in sight…and you definitely come out the other side! John’s lucky…at his age and stage, his cancer has a 95% cure rate, and involves only 6 months of chemotherapy. It’s still a tough road, but we can handle it. And now we know that every other Friday we have a solid five hours to work on designs!

We’re proud that even with three months of chemo, in 2010 our business has grown about 48% over last year and we’ve hired installation help. Nothing like a little cancer to kick you in the butt to do something you should’ve years ago.

One thing that has suffered a little is the time I’m available to update our social media sites. I promise I’ve not disappeared…just taken a little breather…I’m still here!

And, though I didn’t think it was possible, our partnership and our marriage is stronger. We already organized our lives to maximize family time, but now we appreciate every single moment, with our family and the business. Even when a job is postponed…rather than get disappointed, we now see that as a gift…a moment to reflect and reorganize.

So, do you keep yourself up nights worrying about what might come your way? Don’t. Just know that if “something happens,” you’ll come out stronger on the other side. I would love to hear about a time “something happened” in your life and how you landed on the other side.

If you want to learn more about the specifics of John’s battle and join us as we form a team for Light the Night 2010 in support of the Leukemia & Lymphoma Society (to help find a cure!), please visit Team In-Depth’s LTN site. Team In-Depth…stickin’ it to cancer.

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Wedding Vows…Revisited

February 25, 2010

John and Torri of In-Depth Wraps

12 years ago this January, we made promises among family and friends that represented our commitment to a happy life together. But a happy married life is definitely much more complicated than “in sickness and in health,” especially when the married couple runs a business together. Last night, John and I got to talking about the kind of vows we would likely recite today.


I promise to share with you
I’ll let you use my cel phone charger when you leave yours at home, even though I probably won’t get it back later.
I promise to take risks for you
I’ll upgrade my software first, so I can tell you if there are any bugs before you do it.
I promise to try to keep our family healthy.
I will make sure we call it a night … sometimes before it’s morning.

I promise to trust

I’ll not question your classification of vendors, within reason (but if “salon” is in the name, we might need to talk)
I promise to support you

I’ll keep the kids silently entertained when a client calls after school.
I promise to give
up the wireless card when you need it (or buy smart phones so we can both be connected simultaneously).

I promise to do my share

I’ll drive so you can get your work done in the passenger seat.
I promise to be considerate
I’ll keep gas in the car so we don’t run late to a meeting.
I promise to be kind
I will not send all of our high maintenance customers’ e-mails your way.
I promise to empathize
when you’re heartbroken about losing a client you “just knew we had”.
I promise to rejoice
when you get a new laptop before I do (even though I secretly have new laptop envy!).
I promise to be responsible
and charge the camera.
I promise to communicate
I’ll have conversations with you about something other than work.
I promise to make time for us
I’ll put date night on my calendar, and keep that date as I would a meeting with a client.

Can you relate to any of these? Or do you have some new vows of your own?

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Passion…Make the Time to (Figure Out and) Follow Yours in 2010

January 6, 2010

I dig personality tests, leadership style assessments … sociology and psychology in general. I enjoy learning about myself and how I interact with other people, as well as how others interact (though I haven’t made the time to think on this in a long while). So, when our friend Derek from Brandywine Printing asked us to join him in taking the Passion Test, it was a quick yes from me.

It wasn’t anything like what I expected. No vague leading questions, no analyzing inkblots, no filling in tiny bubbles. It was all about what I said…what I want in life, and what is most important to me. Wait, now it sounds like a pointless exercise. I mean, every self-respecting business owner knows what they want in life, right?

Well, sure, I can tell you what I want out of life. But until recently, I didn’t have it laid out for me like my own personal life roadmap. Derek (on his second time taking the Passion Test) says that when he started making decisions based on his passions, he found his mood happier and his life in balance. Balance…with a company, a husband, and two children, I have to say that balance is something to which I constantly aspire. I am truly excited about the prospect of remaining in balance because of following my passions.

As a husband and wife team, we absolutely have to be on the same page…in our personal life and our business life. But I have to say that I assumed that our individual passions would be mostly in line. It took us several weeks to make the quiet time to share our passions (something we are both actually passionate about improving!). And when I looked down John’s list, it was both inspiring and validating to see nearly identical passions.

Us following one of our passions...scuba diving.

We’re living our lives in a way that is aligned with our passions. But now we have a sort of check and balance system as we make decisions. “Does this deserve my attention?” is a question I now ask daily. Will the Passion Test be life-altering for us? Because we were already headed down the right path, maybe not. But if it will it help me achieve more clarity and balance, I’m so on board.

During our session, we learned that only 20% of working Americans are passionate about what they do…if you’re reading this, I hope you’re in that 20%. I’m glad that we’re in that 20%. But if your life is not in line with your passions, how will you find personal or business success?

It’s a new year. Make this one yours. Find your passion.
(What’s yours?)

our Passion Test Facilitator was Michael Van Osch, mvanosch@mac.com

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Mixing Family and Business

September 13, 2009

We always mix family and business. It’s just part of our way of life. Someone stops us while we’re out at dinner to talk about our wrapped car…we meet a vehicle graphics client on the way to pick up the kids from school…we meet another client with a family-owned business at the park to talk about fleet decals and let the kids play. Our family is the REASON we do what we do and while our business usually revolves around our family, sometimes our family does have to revolve around our business.

This weekend, it was all about our family, with just a little business mixed in. What a Saturday! Soccer and baseball in the AM (John is coaching baseball)…then the kids and I went to the Old Milton Country Fair (OMCF) and had a blast. What kid doesn’t want to go to a fair, right? Well, it just so happens that we had business at the fair. Perfect match! (John went to South Atlanta to install another MINI roof wrap and met us back at the fair to enjoy some music and a late lunch…from the Smokejack tent of course!)

At the Fair, we saw clients Smokejack and Blizzard Snoballs … and of course the OMCF is a client too. Our kids were thrilled to help take pictures of some of our handiwork. They love to hear “mommy and daddy did that.” In fact, when we passed the Snoball trailer the first time (I was trying to stall for treats until AFTER lunch!), Jackson stopped, pointed, and said “hey – Daddy did that!”

Trailer wrap for fair vendor

Trailer wrap for fair vendor

Cute trailer, right? This was designed – some actually DRAWN by In-Depth! I totally wish I had taken a picture of the kids coming up to TOUCH the trailer. Think we reached their target market?

So, we always tell folks we really don’t do signs. However, there are three kinds of people for whom we WILL make signs. 1) friend or family 2) nonprofits we love 3) existing vehicle graphics/wrap clients. When Belinda and Don with Blizzard Snoballs needed a price board, we were happy to help. And, that way we could help keep their image consistent too!

Menu board that coordinates with trailer graphics

Menu board that coordinates with trailer graphics

AWESOME snoballs too. I had watermelon and peach, Amelia had pink lemonade and bubble gum and Jackson had blueberry and coconut (???). Blizzard Snoballs said they loved being at this fair because it was such a family environment. That’s why we like it too.

Old Milton Country Fair kids hanging on sign

Old Milton Country Fair kids hanging on sign

See? This is actually exception to the rule #1 and #2. The fair is presented by a nonprofit group (the Lions Club) run by our really good friends. We were thrilled to do the publicity banners and event signage for the Old Milton Country Fair. Their theme was “Step Back in Time in 2009”. And the whole point is that it’s a COUNTRY fair…complete with a watermelon eatin’ contest, vintage car and tractor show, old-style checkers, some toe-tappin’ music and more. My favorites are always up-and-cumming country singer EB Reece and Atlanta cover band (and Buckboard house band) Peachtree Station…I can’t get enough of either.

Here’s another shot of some signs we did…these are for the performance area.

The OMCF stage signage by In-Depth

The OMCF stage signage by In-Depth

So, we got to do business and enjoy ourselves at the same time. Well, actually, we do that all of the time. Otherwise, why would we do what we do? I was at a Chamber luncheon this week where the speaker, Branden Lisi, said “If you do what you love, you don’t go to work…you go to hobby.” We’ve been going to hobby for 8 years now. It sure is great when we get to take our kids along with us.

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My brownie made me do it.

July 6, 2009

Our seven-year-old is a Brownie Girl Scout (and a former Montessori kid) and I swear she secretly has the Three Rs emblazoned on her chest like Superwoman. Reduce, reuse, recycle…Repeat! She is saving the world one bottle at a time.

Before kids, we considered ourselves as earth-friendly as the next couple..we never littered and occasionally did a shoreline cleanup. While we’re not composting (who has time for a garden?) or driving a hybrid (though we’ve wrapped a few!), our environmental awareness has definitely been stepped up a few notches lately. We now haul our recycling to the recycling center (no one picks up out in the boonies!), we use the happy little reusable grocery bags instead of plastic, and we find infinite uses for things that were once headed for the dump. I even find myself now carting my plastic bottles home to recycle rather then throwing them away while I’m out (something for which I scoffed at a friend about a year ago!).

So, we were enjoying networking at a Chamber function last month with about 150 local business people when we looked around and noticed all of the bottles and cans people were tossing in the garbage. The little Brownie Girl Scout in my head screamed “nooooooo!” That’s when we strolled over to our favorite Chamber folks and asked if we could bring recycling bins to the Business After Hours events to collect the bottles and cans. They wanted to know how much we would charge! Umm…nothing? We just don’t want to see all of those recyclables in the trash!

So, we set up the first recycling bins at the Business After Hours at Wakoola Water Gardens (if you haven’t been there, it is amazingly beautiful). With no communication about the new bins other than the signs on the side, we got a great response. I’m planning an article for the Chamber newsletter so that people will begin to look for them next month.

AND, our Brownie was very pleased…but not just about the recycling. She was thrilled to rifle through the cans pulling pop-tops…her latest venture in support of the Ronald McDonald House. That little Brownie….

Recycling at the Cumming-Forsyth Chamber Business After Hours

Recycling at the Cumming-Forsyth Chamber Business After Hours

Shaklee distributor Tiffany Moen does her part to recycle at last month’s Business After Hours. Interestingly, Tiffany is a huge proponent of recycling and educates families about getting clean the “green” way through Shaklee’s environmentally-friendly cleaning products.

In-Depth Wraps Recycles

In-Depth Wraps Recycles

The indepthwraps.com Pacifica waiting to unload at the recycling center.