Posts Tagged ‘identity creation’

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Mixing Family and Business

September 13, 2009

We always mix family and business. It’s just part of our way of life. Someone stops us while we’re out at dinner to talk about our wrapped car…we meet a vehicle graphics client on the way to pick up the kids from school…we meet another client with a family-owned business at the park to talk about fleet decals and let the kids play. Our family is the REASON we do what we do and while our business usually revolves around our family, sometimes our family does have to revolve around our business.

This weekend, it was all about our family, with just a little business mixed in. What a Saturday! Soccer and baseball in the AM (John is coaching baseball)…then the kids and I went to the Old Milton Country Fair (OMCF) and had a blast. What kid doesn’t want to go to a fair, right? Well, it just so happens that we had business at the fair. Perfect match! (John went to South Atlanta to install another MINI roof wrap and met us back at the fair to enjoy some music and a late lunch…from the Smokejack tent of course!)

At the Fair, we saw clients Smokejack and Blizzard Snoballs … and of course the OMCF is a client too. Our kids were thrilled to help take pictures of some of our handiwork. They love to hear “mommy and daddy did that.” In fact, when we passed the Snoball trailer the first time (I was trying to stall for treats until AFTER lunch!), Jackson stopped, pointed, and said “hey – Daddy did that!”

Trailer wrap for fair vendor

Trailer wrap for fair vendor

Cute trailer, right? This was designed – some actually DRAWN by In-Depth! I totally wish I had taken a picture of the kids coming up to TOUCH the trailer. Think we reached their target market?

So, we always tell folks we really don’t do signs. However, there are three kinds of people for whom we WILL make signs. 1) friend or family 2) nonprofits we love 3) existing vehicle graphics/wrap clients. When Belinda and Don with Blizzard Snoballs needed a price board, we were happy to help. And, that way we could help keep their image consistent too!

Menu board that coordinates with trailer graphics

Menu board that coordinates with trailer graphics

AWESOME snoballs too. I had watermelon and peach, Amelia had pink lemonade and bubble gum and Jackson had blueberry and coconut (???). Blizzard Snoballs said they loved being at this fair because it was such a family environment. That’s why we like it too.

Old Milton Country Fair kids hanging on sign

Old Milton Country Fair kids hanging on sign

See? This is actually exception to the rule #1 and #2. The fair is presented by a nonprofit group (the Lions Club) run by our really good friends. We were thrilled to do the publicity banners and event signage for the Old Milton Country Fair. Their theme was “Step Back in Time in 2009”. And the whole point is that it’s a COUNTRY fair…complete with a watermelon eatin’ contest, vintage car and tractor show, old-style checkers, some toe-tappin’ music and more. My favorites are always up-and-cumming country singer EB Reece and Atlanta cover band (and Buckboard house band) Peachtree Station…I can’t get enough of either.

Here’s another shot of some signs we did…these are for the performance area.

The OMCF stage signage by In-Depth

The OMCF stage signage by In-Depth

So, we got to do business and enjoy ourselves at the same time. Well, actually, we do that all of the time. Otherwise, why would we do what we do? I was at a Chamber luncheon this week where the speaker, Branden Lisi, said “If you do what you love, you don’t go to work…you go to hobby.” We’ve been going to hobby for 8 years now. It sure is great when we get to take our kids along with us.

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We work weekends

June 10, 2009

When we say that we work weekends here at In-Depth, we’re not just talking about coming in for a few hours on Saturday. Let’s take this weekend. Between Friday and Sunday, we partially wrapped a race car, a van, a bucket truck, and a pickup truck, traveling from Alpharetta to Jasper. But we’re a FAMILY-owned business, right? So… in between those vehicle wrap installations, we also went to a Girl Scout skating party and a Dizzy Dean kids’ day at Turner Field. It sure is hard for me to type out the theme song to the circus…but “da-da-da-duh–da-da-da-da-da-duh”.

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In-Depth Wraps…a husband and wife team

June 3, 2009

Husband and wife team, huh? So, why haven’t you killed each other yet?

We get this question a lot. Did I say a lot? I mean ALL the time, seriously. Seems like as soon as people find out that we’re married AND in business together, we get that knowing smirk…then they ask.

We’ve been together for 16 years, married 11 years, and we’ve been business partners in In-Depth Signs & Designs a.k.a. In-Depth Wraps for 8. (OK, now that I’ve typed that…wow do we sound old!)

Anyway, maybe it’s the fact that we were friends before we dated, dated awhile before we married, were married a little while before we embarked on this journey we call “the business”…maybe that’s the reason we haven’t killed each other yet.

Baby steps, right? Well, yes and no. You see, there was this other small event in our lives right about the time we decided to start our own business…oh, nothing major, just a BABY! Yes, I was eight months pregnant when In-Depth was born. Our daughter has literally grown up in our business. She wants to learn Illustrator to help us design vehicle wraps. And then our son was born four years ago…he looks at green cars (why green cars?) and says “Mommy, we need to wrap that car!”

So…perhaps we’re just such a sweet and perfect couple? Umm, sadly no. That’s not it. We are sweet…well, wait…the female part of we is sweet.:) But like other couples, we do drive each other crazy on occasion, and we are FAR from perfect.

Maybe it’s the fact that we are so different, we can respect each other’s unique abilities. He’s incredible at business and big picture concepts (like how to manage large fleet graphic projects, which I still can’t get my arms around) and I’m great at marketing and creative stuff like designing vehicle wraps and tiny detail-oriented things like trimming graphics perfectly. (though he’s catching up to me on both accounts…) I’ve always thought that was why we’re still having fun in the midst of all of this craziness (and why we’re both still living). Don’t get me wrong. We still argue…over the normal stuff…and then the business stuff. Hopefully, the funny bits of those arguments will find their way into our blog.

Welcome to our blog. We’re gonna blog about what we know best…running a business together, running a family together…enjoying our crazy life.