Archive for July, 2010


We’re cool parents. Because of a vehicle wrap?

July 6, 2010

When we mentioned that we might be working on a van wrap project for Webkinz, our daughter Amelia (8) lit up the room with her smile. As the vans arrived and we began actually wrapping them…she begged to help (yes, we let her squeegee!). The next day, as we prepared to deliver the first van, she pleaded to go with us, eager to share with the folks at Webkinz that HER pet (the beagle) was on the van. (We think she might have also been expecting an actual Webkinz World to be awaiting her.)

If you have a child between the ages of 5 and 12, you are probably pretty familiar with Webkinz, adorable plush pets that each come with a unique code for online games, pet care, and habitat creation. Our family is no different…in fact, even the grandparents have been known to scam Amelia’s password and play a few games. So, we knew that we might actually be entering the inner circle of cool when we teamed up with this client.

But yesterday, when Amelia was part of a very small group of children invited to the test launch of the Webkinz Road Trip, we arrived. Yep, we’re officially cool parents. And thankfully, Amelia’s young enough that she’ll think we’re cool for a little while (apparently, in about 3 years, not so much).

Here we are, with one of three Webkinz vans we wrapped for Webkinz Road Trip. If you (or your kids!) would like to see what the Road Trip activities will look like, we’ve posted more photos of the Webkinz Road Trip event.

Webkinz van wrap

Every once in a while, we get the opportunity to really share our excitement about our industry with our kids…and it usually comes in the form of COOL clients (and how COOL is it that our van wrap has it’s own cartoon?)!

Are you a family-owned business? Tell us about a client who justified all your late nights and early mornings and made you the cool parents (even if just for a day).